📊 Company Overview — Q1/2026 vs Q1/2025
Bright Mind Retail · 34+ Active Branches · Total Revenue & Profitability
Q1 Revenue
58.8M
Q1/25: 60.7M ▼ -3.1%
Gross Profit
17.0M
Q1/25: 14.5M ▲ +17.4%
GP%
28.9%
Q1/25: 23.9% ▲ +5.0pp · Target 30%
SG&A%
35.1%
Q1/25: 33.7% ▲ +1.4pp · Target 27%
Net Profit Q1
-4.2M
Q1/25: -6.0M ▲ Improved +28%
E-COM Net Q1
+129K
Q1/25: -1.9M ▲ Turnaround
Revenue Trend — Monthly
Q1/2025 vs Q1/2026 (THB)
P&L Waterfall — Q1/2026
Revenue → Gross Profit → Net Profit
GP% Trend
Monthly · Target 30%
Net Profit Trend
ม.ค.–มี.ค. 2025 vs 2026
Revenue Mix Q1/2026
Offline vs E-COM channels
🎯 KPI Comparison — Q1/2025 vs Q1/2026 vs Target
เป้าหมาย 2026: Revenue 377M | GP% ≥30% | SG&A ≤27% | Net Profit ≥5%
Engine 1 — Margin
GP% Improvement
96%
28.9% → Target 30% · Gap -1.1pp
Engine 2 — Store
Revenue Attainment
62%
58.8M vs Budget 94.3M/Q
Engine 3 — E-COM
Online Net Profit
44%
+129K Q1 · Mar breakeven ✅
Engine 4 — HQ Cost
SG&A Efficiency
32%
35.1% vs Target 27% · Gap +8.1pp
KPI Scorecard — Q1/2025 vs Q1/2026 vs Target 2026
เปรียบเทียบตัวเลขจริง vs เป้าหมาย
| KPI |
Q1/2025 Actual | Q1/2026 Actual |
Target/Q | Gap | Status |
| 💰 Revenue |
60.7M | 58.8M |
94.3M |
-35.5M |
🔴 Far |
| 📈 Gross Profit |
14.5M (23.9%) | 17.0M (28.9%) |
≥30% |
-1.1pp |
🟡 Near |
| 📉 SG&A |
20.5M (33.7%) | 20.6M (35.1%) |
≤27% |
+8.1pp Over |
🔴 Far |
| 💸 Net Profit |
-6.0M (-9.8%) | -4.2M (-7.1%) |
≥+5% |
-12.1pp |
🔴 Far |
| 🛒 E-COM Net |
-1.9M | +129K |
>0 each month |
Breakeven ✅ |
🟢 Done |
| ⭐ STAR Branches |
~8 | 12 |
≥20 |
-8 branches |
🟡 Building |
| 📦 E-COM Revenue |
18.3M | 12.7M |
20M+/Q |
-7.3M |
🔴 Gap |
| 💎 GP Offline |
25.7% | 27.1% |
≥30% |
-2.9pp |
🟡 Near |
Revenue Attainment vs Budget
Monthly Q1/2026 (Target 31.4M/เดือน)
SG&A% Trend
Q1/25 vs Q1/26 · Target 27%
GP% 15-Month Trend
ม.ค./2025 → มี.ค./2026 · Target 30%
Net Profit Monthly — Q1/25 vs Q1/26
Four-Wall Net หลังหัก SG&A (THB)
🛒 Channel Performance — Q1/2026 vs Q1/2025
Walk-in | Delivery | Online · Revenue · GP% · Net Profit
🏬 Walk-in (Offline Stores)
46.1M
Q1/25: 49.4M ▼ -6.7% YoY · GP% 27.1%
🛵 Delivery (Grab/Bento + คลัง)
0.90M
Q1/25: ~0.71M ▲ +26.0% YoY · GP% 36%
💻 Online (Shopee/Lazada/HT/TikTok)
11.87M
Q1/25: ~9.35M ▲ +27.0% YoY · GP% 36%+
Walk-in vs Delivery vs Online — Revenue Q1/25 vs Q1/26
Grouped comparison by channel type (THB)
Channel Revenue Mix Q1/2026
สัดส่วน Revenue ตาม Channel
E-COM Revenue Monthly Trend
Offline vs E-COM (Stacked Bar)
E-COM Net Profit Trend
Q1/25 vs Q1/26 · Target >0
E-COM Cost Structure % of Revenue
COGS · Salary · Commission · TxFee · Shipping · Promo
Channel Detail — All Channels Q1/2026
Revenue · GP% · Net Profit vs Q1/2025
| Channel | Segment |
Q1/25 Rev | Q1/26 Rev |
YoY% | GP%/25 | GP%/26 |
Net/25 | Net/26 |
|---|
📈 BCG Matrix — Multi-Dimension Analysis
Channel · Branch · Location Type · Delivery Performance
⭐ Star
—
Hi Share · Growing
🐄 Cash Cow
—
Hi Share · Declining
❓ Question Mark
—
Lo Share · Growing
🐕 Dog
—
Lo Share · Declining
Channel BCG Bubble — GP Share × YoY Growth
X=GP Share% · Y=YoY Growth% · Bubble=Q1/2026 Revenue
Channel Sub-Charts
GP% vs Net Margin%
YoY Revenue Growth%
Channel BCG Summary Table
Q1/2025 vs Q1/2026 · Net Profit · Quadrant · Action
| Channel | Quadrant | Rev Q1/25 (฿) | Rev Q1/26 (฿) |
YoY% | GP Share% | GP%/26 | Net Q1/25 (฿) | Net Q1/26 (฿) | Recommendation |
⭐ STAR Branches
12
Net Profit > 0 avg/month
❌ CRITICAL
1
Avg Net < -50K/month
Branch BCG Bubble — GP Share × YoY Growth
X=GP Share% · Y=YoY Growth vs Q1/2025 · Bubble=|Q1 Net Profit|
Top 10 STAR Branches — Q1 Net Profit
Four-Wall Net Profit (THB)
Location Type BCG — GP Share × YoY Growth
X=GP Share% · Y=YoY Growth% · Bubble=Q1 Net Profit | ประเภททำเล
Revenue by Location Type
Q1/2026 Total Revenue (THB)
Net Profit by Location Type
Q1/2026 Total Net (THB)
🛵 Delivery Channel Performance
คลัง Delivery (ST041)
66.7K
Q1/26 Revenue · +365% YoY
Net Profit: +9,072 ✅
GP%: 39.2%
Bento/Grab Delivery
830K
Q1/26 Revenue · +18.6% YoY
Net Profit: +55,749 ✅
GP%: 36%
Total Delivery Revenue
896K
Combined All Delivery Channels
Net Profit: +64,821 ✅
Margin: 7.2%
Delivery vs Total Q1/26
1.52%
Revenue Share (896K / 58.8M)
Target: 5%+ by Q4/2026
Gap: -3.5pp
Delivery Revenue Trend — Monthly
คลัง Delivery + Bento/Grab Q1/2026 (Estimated)
Delivery Channel Net Margin%
เปรียบเทียบ Margin% กับ Offline และ E-COM
🏪 Branch Performance — Q1/2026 (36 สาขา)
Four-Wall Net Profit ก่อนปันส่วน HQ Cost | เรียงลำดับ A→Z by Name
Q1/2026 Net Profit — All Branches (High → Low)
Horizontal bar · สีเขียว=กำไร · สีแดง=ขาดทุน
GP% by Branch — Q1/2026
Sorted High→Low Net Profit · Target 30%
Branch Table — เรียง: Net Profit (High→Low)
| Branch Name ▲ |
Code |
Jan Rev |
Feb Rev |
Mar Rev |
Q1 Revenue |
GP% Q1 |
Net Jan |
Net Feb |
Net Mar |
Net Q1 |
Status |